This page answers some of the most common questions about RSS.  If the material presented here does not address your specific question, or you would like more detailed information, many excellent resources exist on the Internet that may help you.  Click here for some suggestions.

What is RSS?
What versions of RSS does McCormick support?
How do I subscribe to your service?
How often do you update content?
Helpful Resources

What is RSS?

Wikipedia^® offers the following definition of RSS:

RSS is a family of web feed formats, specified in XML and used for web syndication. RSS is used by (among other things) news websites, weblogs, and podcasting. The abbreviation is variously used to refer to the following standards:

• Really Simple Syndication (RSS 2.0)
• Rich Site Summary (RSS 0.91, RSS 1.0)
• RDF Site Summary (RSS 0.9 and 1.0)
• Real-time Simple Syndication (RSS 2.0)

Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. RSS in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a web site's frequent readers to track updates on the site using an aggregator. An aggregator is software that provides a consolidated view of the web content in a single browser display or desktop application.

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What versions of RSS does McCormick support?

Currently, we support RSS versions 0.91 through 0.94 and 2.0.

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How do I subscribe to your service?

To subscribe to the McCormick RSS feed, simply right-click the orange RSS icon and select "Copy link location" (Firefox) or "Copy Shortcut" (Internet Explorer) and paste the URL into your news aggregator.  Alternatively, you may click the icon, then cut and paste the URL from the address bar in your browser.

You can find the orange RSS icons on the news and events page and individual news article pages.

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How often do you update content?

The McCormick RSS feed is updated on a rolling basis as news stories are developed.

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Helpful resources

Wikipedia^®
Technology Online Dictionary and Encyclopedia
Northwestern University Library

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