Curriculum / DescriptionsMBIOTECH 410: Technology Commercialization Fundamentals (1 Unit)
Curriculum
/ Descriptions
Quarter Offered
Description
The aim of this course is to teach students the tools needed to evaluate, and potentially improve the clinical design of pipeline healthcare technologies for optimal commercial impact. The central focus of the class is market research: to gain insight into user population, customer demand, competitive landscape, market access, and marketing exclusivity, in addition to gaining insight into clinical design strategy and intellectual property. Upon learning these skillsets, students will develop effective target product profiles, sale forecast models, and will assess therapeutic value to make strategic go/no-go development decisions.
Topics
- Market Intelligence – Conduct primary and secondary market research, and derive therapeutic insights
- IP Exclusivity – Reviewing patent structure and strength, and FDA data considerations
- Clinical Trial Design – Build Target Product Profile complete with MOA, dosing, safety/efficacy/adverse events, etc.
- Competitive Intelligence – Determine IP strength and competitive impact
- Market Access – Understand Payor reimbursement and pricing acceptance
- Forecasting – Modeling projected sales using patient, patient days or script data, factors and pricing
- Net Present Value – Determine investment value based on projected sales and cost of capital
- Strategic Product Planning – Present commercial and strategic alignment assessment
