Curriculum / DescriptionsMEM 411: Marketing Analytics
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Prerequisites
StatisticsDescription
This is a one (1) unit course. (Formerly MEM 490: Marketing Analytics)
This course covers the fundamental quantitative techniques to support evidence-based decision making by transforming data into information and information into actionable marketing initiatives. Students will learn how to define the research problem and select the most appropriate design for the problem at hand. The course will primarily focus on using quantitative techniques to derive insights and provide actionable recommendations for marketing managers. Students will learn how to use survey designs and statistical software (R) to gather and explore data, specify models and interpret results.
Apply
The priority deadline is March 7, 2025 and the program will process requests and send out permission numbers starting March 12, 2025. Requests received after the priority deadline will be reviewed and permission numbers sent on a rolling basis. The survey will close March 26, 2025. Questions can be directed to mem@northwestern.edu.
To apply, please click on the APPLY HERE button.
Example Syllabus