Curriculum
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MEM 420: Organizing for Innovation


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Description

This is a one (1) unit course.

Companies must grow to survive over the long term.  Innovation is the lifeblood of growth in corporations and startups.  But innovation is arguably the most difficult thing an organization can try to do.  And the challenge of innovative growth is getting more complicated.  Product companies are adding software services.  Service companies are adding products.  Value in the marketplace is moving from products or services to ecosystems.  As ecosystems define value in a marketplace, the profit pool can redistribute creating new winners and losers.  How does the emergence of ecosystems change how we organize for innovation?  What are the toolsets of innovation that a modern ecosystem participant needs to master?  How can an enterprise develop a portfolio of innovation investments and effectively execute programs to realize profitable growth?  This course is intended to provide a working understanding of the toolsets and structures that support profitable growth through managing an innovation portfolio.

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The application to request Spring 2024 MEM courses is open. The priority deadline is March 1, 2024 and we will start processing enrollments during the week of March 4 - March 8, 2024. Requests received after the deadline will be reviewed on a rolling basis. The survey will close March 15. Questions can be directed to mem@northwestern.edu. To apply, please click on the APPLY HERE button.

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Sample Syllabus