News & Events / Seminars, Workshops, & TalksDigital Marketing and Computer Science Workshop – Northwestern University and Adobe Research
December 14 and 15, 2020
9 a.m. – 12 p.m. CST
The goal of this workshop is to bring together people and ideas from both digital marketing and computer science who are interested in addressing the complex, interdisciplinary problems of today’s (and tomorrow’s) digital marketing, with the hope of finding new intersections of problems and technologies, and facilitating future communication and collaboration.
The first day will focus on highlighting current problems and opportunities in digital marketing research, and will have two panels of speakers. The second day will focus on highlighting computer science innovations in a range of areas that may have applicability to digital marketing. Both days will include optional time at the end for discussions on moving collaborations forward and planning a larger-scale event.
For Zoom registration, contact Pamela Villalavoz at pmv@northwestern.edu.
Agenda
Monday December 14, 9 a.m. – 12 p.m. CST
Focus: Learning about current research problems and opportunities in the digital marketing space.
9:00 – 9:10 a.m.: Day 1 Introduction – Jennifer Cutler (Northwestern Kellogg)
9:10 – 10:10 a.m.: Digital Advertising Design and Optimization Panel – Brett Gordon (Northwestern Kellogg), Artem Timoshenko (Northwestern Kellogg), and Vishy Swaminathan (Adobe Research)
10:15 – 11:15 a.m.: Understanding Consumer Behavior in Digital Environments Panel – Ashlee Humphreys (Northwestern Medill/Kellogg), Noshir Contractor (Northwestern Engineering/Kellogg/Communications), and Georgios Theocharous (Adobe Research).
11:20 a.m. – 12:00 p.m.: Planning for future collaboration and conferences – interactive discussion (optional) – Shriram Revankar (Adobe Research)
Tuesday December 15, 9 a.m. – 12 p.m. CST
Focus: Learning about computer science innovations with potential applicability to digital marketing research. (All speakers from Northwestern Computer Science)
9:00 – 9:10 a.m.: Day 2 Introduction – Samir Khuller
9:10 – 9:35 a.m.: Mechanism Design – Jason Hartline
9:35 – 10:00 a.m.: Data Privacy – Xiao Wang
10:00 – 10:25 a.m.: NLP for Human-Centered AI – Larry Birnbaum
10:25 – 10:50 a.m.: Mental Models – David Demeter
10:50 – 11:15 a.m.: Social Networks + ML – Mohammed Alam
11:20 a.m. – 12:00 p.m.: Planning for future collaboration and conferences – interactive discussion (optional) – Shriram Revankar (Adobe Research)
Event Organizers
Samir Khuller
Peter and Adrienne Barris Chair and Professor of Computer Science
Jennifer Cutler
Associate Professor of Marketing, Kellogg School of Management
Shriram Revankar
VP and Fellow, Adobe Research Labs